The Content Pass
Startup HR doesn’t have to feel this hard.
Get modern, battle-tested playbooks and a personal AI co-pilot trained on 10K+ curated startup HR resources & 25+ years culture design experience, so you can execute more confidently, at the speed your startup demands.
IMPACT
12,000+
People Leaders use Open Org resources every month
300+
Startup People teams already build with GandalfAI every day
£30k+
In Startup specific tech & service discounts included
10k+
Curated resources powering our AI Co-Pilot
the reality
Constant Firefighting.
A Mountain Of Projects To Deliver.
…But No Time To Learn How To Do It.
You're trying to move your company forwards, but spending too much time on admin, tasks and research. You're often building from scratch, learning as you go, but under pressure to deliver something now.
You need immediate support, but the kind that’s startup specific, practical & actionable.
Performance practices that drive clarity, accountability and consistency
Career & progression frameworks employees can actually trust
Compensation structures and pay bands that prevent inequity and confusion
Scalable onboarding experiences that ramp people quickly and reduce churn
Values, behaviours and operating rhythms that genuinely impact business performance
the solution
How Smart People Teams
Do Twice As Much
In Half the time.
The Content Pass is the go-to subscription for smart startup people teams; built to save you hundreds of hours and de-risk even the scariest People & Culture projects.
It brings together 25+ years of real-world experience and insights from 1,000+ startups and scale-ups into highly practical, ready-to-execute playbooks, and a personal AI co-pilot designed specifically for startup people teams, ready to help to research, find, create and navigate whatever's in front of you.
You can explore the platform for free and get access to:
core benefits
Work's About To Feel Easier
Five ways the Content Pass will make you feel more impactful
Execution Speed
Skip past blank-canvas panic. Use Gandalf AI to adapt existing, battle-tested playbooks or draft facilitation plans in minutes. Now you'll never be stuck at Go.
Learn At The Right Moment
Your co-pilot automatically recognises knowledge gaps, adding suggestions and learning quests to your learning library in real time for you to dive in to when ready
Battle-tested Playbooks
Each quarter we hand write new 'how to' guides distilled from 25+ years' experience helping 100's of startups. Now you will know how to run that initiative, or put out that fire.
Instant Answers
Find HR resources in seconds from across the Open Org ecosystem, or run deeper research online for things like salary benchmarks in just seconds.
Specialist Capabilities
Gandalf auto-switches between modes and specialist capabilities. Building roadmaps, designing workshops, and other tasks that felt scary before now feel within reach.
AI-Powered People Function
Lead from the front on responsible AI adoption, with a co-pilot designed specifically for People teams.
our offer
Everything you need to thrive, at your fingertips.
Inside you'll unlock:
Proven People Playbooks
From AI & Performance to Manager support & Feedback, covering the hardest people & culture problems.
Gandalf, Your Personal Co-pilot
Take Gandalf for a test drive with 5 free responses, or unlock infinite conversations when you upgrade.
AI-powered content built & trained on 25 years startup people experience: We've been Founders, People Leaders and Advisors to People Leaders. This is built for your context.
AI that works like a coach & partner, not a “generic chat”: Gandalf learns your work context. Responses continually improve, tailored to you.
Execution speed: Turn weeks of work into just hours, and hours of work into minutes.
Save yourself 10 hours/week today.
Equip yourself with the most startup-specific HR Co-pilot on the planet.
Full access just £120 / year
FAQ
Frequently Asked Questions
See it in action instantly.
Explore the platform with a completely free, no-email, no-card demo. Jump in, test Gandalf, and try the playbooks at your own pace.
SOCIAL PROOF
The secret weapon of stretched People Teams
Discovering Gandalf
Discovering Gandalf
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
"If I'm ever starting a new project or initiative it's the first place I go to give me a head start"
Pat Caldwell
Chief People Officer
"The work that Open Org is doing is absolutely changing the game. 👏🏽.
Mikela Johnson
Culture & Change Leader
"This is so, so good. Beyond good! Amazing work guys”.
Elle Chappell
People Director
Trusted by modern teams